This conceptual textbook on Business Environment highlights the various segments of business environment that affect business policy and strategic decision making. This book covers political, social and cultural, economic, financial, international, legal, technological, demographic and natural environmental factors in detail. Also, included is a chapter on current issues in business environment to highlights the ever-changing scenarios that business confront.

Dr Namitha Gopal is Assistant Professor, Department of Management Studies, Easwari Engineering College, Chennai (affiliated to Anna University). She has over 15 years of industrial and teaching experience. Her exposure to industry having handled various assignments in marketing, communication, entrepreneurship development and customer service, has helped her gain an in depth understanding of business perse.A gold medalist from the University of Allahabad, she plays an active role in research and guidance.