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Business Environment 2e  
Published by Vijay Nicole Imprints Private Limited
Publication Date:  Available in all formats
ISBN: 9789393665201

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ISBN: 9788182091702   Price: INR 250.00   

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Table of contents

Biographical note

This conceptual textbook on Business Environment highlights the various segments of business environment that affect business policy and strategic decision making. This book covers political, social and cultural, economic, financial, international, legal, technological, demographic and natural environmental factors in detail. Also, included is a chapter on current issues in business environment to highlights the ever-changing scenarios that business confront.

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Description

This conceptual textbook on Business Environment highlights the various segments of business environment that affect business policy and strategic decision making. This book covers political, social and cultural, economic, financial, international, legal, technological, demographic and natural environmental factors in detail. Also, included is a chapter on current issues in business environment to highlights the ever-changing scenarios that business confront.

Table of contents
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Preface
  • CHAPTER 1 INTRODUCTION TO BUSINESS ENVIRONMENT
    • 1.1 Nature and Importance of Business Environment
    • 1.2 Components of Business Environment
    • 1.3 Environment–organisation Relationship
    • 1.4 Business Strategy and its Relation to Environment
    • Review Questions
  • CHAPTER 2 POLITICAL ENVIRONMENT
    • 2.1 Introduction and Meaning
    • 2.2 Effect of Political Ideologies
    • 2.3 Dangers of Frequently Changing Political Leadership
    • Review Questions
  • CHAPTER 3 SOCIAL AND CULTURAL ENVIRONMENT
    • 3.1 Introduction
    • 3.2 Meaning of Culture and Society
    • 3.3 Cultural Environment
    • 3.4 Social Environment
    • 3.5 Impact of Foreign Culture
    • Review Questions
  • CHAPTER 4 ECONOMIC ENVIRONMENT
    • 4.1 Meaning and Introduction
    • 4.2 Economic Development
    • 4.3 5-year Planning in India
    • 4.4 Types of Economic Systems
    • 4.5 Economic Indicators
    • 4.6 Industrial Policy
    • Review Questions
  • CHAPTER 5 FINANCIAL ENVIRONMENT
    • 5.1 Meaning, Concept and Constituents
    • 5.2 Role of Banks in the Economy
    • 5.3 Central Bank
    • 5.4 Commercial Banks
    • 5.5 Agricultural Banks
    • 5.6 Co-operative Banks
    • 5.7 Exchange Banks
    • 5.8 Development Banks
    • 5.9 Non-Banking Financial Companies (Nbfcs)
    • 5.10 Unorganised Sector
    • 5.11 Capital Market
    • 5.12 Securities and Exchange Board of India (Sebi)
    • Review Questions
  • CHAPTER 6 INTERNATIONAL ENVIRONMENT
    • 6.1 Meaning and Concept
    • 6.2 Globalization
    • 6.3 World Bank
    • 6.4 International Monetary Fund (Imf)
    • 6.5 The General Agreement on Tariffs and Trade (GATT)
    • 6.6 The World Trade Organisation (Wto)
    • Review Questions
  • CHAPTER 7 LEGAL ENVIRONMENT
    • 7.1 Meaning and Concept
    • 7.2 Indian Constitution
    • 7.3 Consumer Protection Act
    • 7.4 Mrtp
    • 7.5 Foreign Exchange Management Act
    • Review Questions
  • CHAPTER 8 SOCIAL RESPONSIBILITY OF BUSINESS
    • 8.1 Meaning and Concept
    • 8.2 Various Areas of Social Responsibilities
    • 8.3 Csr in India
    • 8.4 Views on Social Responsibility
    • 8.5 Social Audit
    • Review Questions
  • CHAPTER 9 TECHNOLOGICAL ENVIRONMENT
    • 9.1 Meaning and Concept
    • Review Questions
  • CHAPTER 10 DEMOGRAPHIC ENVIRONMENT
    • 10.1 Meaning and Concept
    • 10.2 Demographic Variables
    • 10.3 Demographic Profiles in Marketing
    • Review Questions
  • CHAPTER 11 CURRENT ISSUES IN BUSINESS ENVIRONMENT
    • 11.1 Urbanisation
    • 11.2 Population
    • 11.3 Public Distribution System
    • 11.4 Multinational Corporations
    • 11.5 Patents and Trade Marks
    • 11.6 Insurance
    • Review Questions
  • CHAPTER 12 NATURAL ENVIRONMENT
    • 12.1 Meaning and Concept
    • 12.2 Various Aspects of the Natural Environment
    • 12.3 Impact of the Natural Environment in the Future
    • 12.4 Pollution
    • 12.5 Environmental Management
    • 12.6 Benefits of Pollution Prevention
    • 12.7 Barriers to Pollution Prevention
    • Review Questions
  • Index
Biographical note

Dr Namitha Gopal is Assistant Professor, Department of Management Studies, Easwari Engineering College, Chennai (affiliated to Anna University). She has over 15 years of industrial and teaching experience. Her exposure to industry having handled various assignments in marketing, communication, entrepreneurship development and customer service, has helped her gain an in depth understanding of business perse.A gold medalist from the University of Allahabad, she plays an active role in research and guidance.

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