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Essentials of Entrepreneurship  
Published by Vijay Nicole Imprints Private Limited
Publication Date:  Available in all formats
ISBN: 9789393161918

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ISBN: 9788182093454   Price: INR 195.00   

Description

Table of contents

Biographical note

This book combines well-researched theory and a practitioners view of entrepreneurship. Designed as per syllabus for Indian Universities, it consists of twenty chapters that cover all aspects from opportunity identification to growth strategies.

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Description

This book combines well-researched theory and a practitioners view of entrepreneurship. Designed as per syllabus for Indian Universities, it consists of twenty chapters that cover all aspects from opportunity identification to growth strategies.

Table of contents
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Preface
  • Chapter 1. Introduction to Entrepreneurship
    • 1.1 Introduction to Entrepreneurship
    • 1.2 Entrepreneurial India
      • India’s Trials over Centuries
      • The Mindset in Post-Independence India
      • Impact of Liberalization
      • Information Technology Revolution
      • The Phoenix-like Avatar
    • 1.3 Myths Concerning Entrepreneurship
      • Myth 1 Entrepreneurship is All About Passion
      • Myth 2 Entrepreneurship is a Sure Way to Riches
      • Myth 3 Entrepreneurship Succeeds with Financial Backing
      • Myth 4 Entrepreneurship is for the Moneyed Class
      • Myth 5 Entrepreneurship is for Influential People
      • Myth 6 Depends only on the Entrepreneur for Success
    • 1.4 Entrepreneurship Categories
    • 1.5 Entrepreneurship Influencers
    • 1.6 Challenges to Entrepreneurship
      • Lack of Effective Support
      • Inadequate Incubation Facilities
      • Education and Training
      • Mentoring and Coaching
      • Infrastructure Challenges
      • Cultural Bottlenecks
      • Regulatory Challenges
      • High Entry Barrier to Working with Government
    • 1.7 Ethics and Entrepreneurship
    • 1.8 Social Responsibility in Entrepreneurship
    • 1.9 Benefits of Entrepreneurship
    • Review Questions
  • Chapter 2. Entrepreneurial Ecosystem
    • 2.1 What is an Ecosystem?
    • 2.2 Entrepreneurial Ecosystem
    • 2.3 Players in the Ecosystem
      • Family
      • Friends
      • Peers
      • Community
      • Funding Agencies
      • Non-governmental Organizations
      • Statutory and Regulatory Institutions
      • Government Department and Policies
    • 2.4 Characteristics of an Ecosystem
    • Review Questions
  • Chapter 3. Introducing the Entrepreneur
    • 3.1 Who is an Entrepreneur?
    • 3.2 Intrapreneur
    • 3.3 Entrepreneurial Motivation
    • 3.4 Theories on Entrepreneurship
    • 3.5 Types of Entrepreneurs
    • 3.6 Functions of an Entrepreneur
    • 3.7 Characteristics of an Entrepreneur
    • 3.8 Knowledge and Skills
    • 3.9 Entrepreneurial Mobility
    • 3.10 Value Systems
    • 3.11 Measuring Entrepreneurial Success
    • Review Questions
  • Chapter 4. Entrepreneurship Process
    • 4.1 Why do we Need a Process?
    • 4.2 Stages in Entrepreneurship
    • Review Questions
  • Chapter 5. Arriving at Business Idea
    • 5.1 Understanding Terms
    • 5.2 Opportunity Analysis
      • Opportunity Identification
      • Opportunity Evaluation
    • 5.3 Ideation Techniques
      • Focus Groups
      • Brainstorming
      • Creative Writing
      • Wish Lists
      • Ideal Scenario
      • Campaigns
      • Introspection
      • TRIZ
      • Time Machine
      • Catch-Ball
      • Scientific Method
    • 5.4 Ideation Catalysts and Inhibitors
    • 5.5 Idea to Opportunity Maps
    • 5.6 Evaluation of Idea to Opportunity Maps
      • The Economic Imperative
      • The Cultural Imperative
      • The Social Imperative
      • The Personal Imperative
    • 5.7 From Idea to Business
    • Review Questions
  • Chapter 6. Business Model
    • 6.1 Introduction to Business Model
    • 6.2 Functions of a Business Model
    • 6.3 Business Modelling
    • 6.4 Benefits of Business Modelling
    • 6.5 From Business Models to Business Plan
    • Review Questions
  • Chapter 7. Project Formulation/ business planning
    • 7.1 What is a Project / Business Plan?
    • 7.2 Project Lifecycle and Classification
    • 7.3 Business Plan Template
      • The Executive Summary
      • Introduction
      • Description of Business Concept
      • Product or Service Highlights
      • Industry Analysis 8 Trends
      • Customer Segments
      • Competition
      • Strategic Position
      • Risk Assessment
      • Marketing Plan
      • Sales Strategy
      • Operations
      • Technology Plan
      • Management & Organization
      • Development, Milestones
      • Exit Plan
      • The Financials
      • Future Objectives
      • Supporting Documents
    • 7.4 Project Formulation and Reports
    • 7.5 Researching for the Business Plan
    • 7.6 Reviewing the Business Plan (Project Appraisal)
      • Business Model Review
      • Financial Review
      • Technical Feasibility Review
    • 7.7 Sharing the Business Plan – IP and Beyond
    • 7.8 Business Plan – Do’s and Don’ts
      • Do’s
      • Don’ts
    • 7.9 Pitching
      • Types of Pitches
      • Audience for the Pitch
      • Preparation for the Pitch
    • Review Questions
  • Chapter 8. Ownership Structures
    • 8.1 Enterprise
    • 8.2 Entity Types
      • Sole Proprietorship
      • Partnership Firm
      • Private Limited Company
      • Cooperatives
      • Public Limited Company
      • Joint Hindu Family
      • Limited Liability Partnership
    • 8.3 Factors Influencing an Entity Type
    • Review Question
  • Chapter 9. Setting up a Company
    • 9.1 Business Creation
      • Obtain Director Identification Number (DIN Id)
      • Obtaining Digital Certificate
      • Reserving the Company Name with Registrar of Companies
      • Company Incorporation
      • Permanent Account Number (PAN) and Tax Account Number (TAN)
      • Registration with Shops and Establishments Act
      • Service Tax / Value Added Tax
      • Profession Tax
      • Provident Fund
      • ESI Scheme
    • 9.2 Marshalling Resources
    • 9.3 Types of Resources
    • 9.4 Legal, Regulatory and Statutory Body
      • The Ministry of Corporate Affairs
      • The Income Tax Department
      • Service Tax and Excise
      • Registrar of Companies Firms
    • 9.5 Clearance Approvals and NOC
    • 9.6 Compliance
    • Review Questions
  • Chapter 10. Funding the Start-Up
    • 10.1 Understanding Finance
    • 10.2 Understanding the Aspects of Funds
    • 10.3 Basics of Finance
    • 10.4 Break-Even Analysis
    • 10.5 The Three Financial Statements
    • 10.6 Types of Capital
    • 10.7 Short Term and Long Term Finance
    • 10.8 Boot Strapping
    • Review Questions
  • Chapter 11. Support Organization
    • 11.1 Government Grants and Subsidy
    • 11.2 Micro Small Medium Enterprises Development (MSMED) Act 2006
      • Incentives and Tax Benefits for Small Scale Units
    • 11.3 Government Department and Policies
      • Industrial Finance Corporation of India (IFCI)
      • Small Industries Development Bank of India (SIDBI)
      • National Bank for Agriculture and Rural Development (NABARD)
      • Industrial Credit and Investment Corporation of India (ICICI)
      • Industrial Development Bank of India (IDBI)
      • National Small Industries Corporation (NSIC)
      • Small Industries Development Corporation Limited (SIDC)
      • District Industries Centre (DIC)
      • State Financial Corporation
      • Central Board of Excise and Customs (CBEC)
      • Technical Consultancy Organizations (TCOs)
      • Small Industries Development Organisation (SIDO)
    • 11.4 Financial Institutions and Commercial Banks
    • 11.5 Export Import Assistance and Finance
    • 11.6 Incubation Facilities and Clusters
      • Science and Technology Entrepreneurship Park
      • Technology Business Incubators
      • Clusters
    • Review Questions
  • Chapter 12. Operations
    • 12.1 What is Operations?
    • 12.2 Infrastructure Management
    • 12.3 Process Management
    • 12.4 Supply Chain and Inventory
    • 12.5 Production Management
    • 12.6 HR
    • 12.7 PERT and CPM Overview
    • Review Questions
  • Chapter 13. Sales, Marketing & Branding
    • 13.1 Marketing Function
    • 13.2 Marketing Strategy & Planning
    • 13.3 The Four Ps
    • 13.4 ‘Go To Market’ Plans
    • 13.5 Sales Function
    • 13.6 What is a Brand
    • 13.7 Advertisement and Public Relations
    • Review Questions
  • Chapter 14. Growing the Business
    • 14.1 Collaboration
      • Types of Collaboration
      • Downside to Collaboration
    • 14.2 Networking
      • Myths About Networking
      • Where Should You Network?
      • Good Networking Practices
    • 14.3 Intellectual Property
      • Types of Intellectual Property
      • Copyrights
      • Trademarks
      • Service Marks
      • Geographical Indication
      • Industrial Designs
      • Patents
      • Layout Designs or Topographies of Integrated Circuits
      • Trade Secrets
    • 14.4 Innovation
      • Key Roles in the Ecosystem
      • Innovation Process
      • Benefits of Innovation
    • 14.5 Knowledge Management
      • Knowledge Management Process
    • 14.6 Leadership and Governance
      • Concept of Team A in a Firm
      • Board of Directors
      • Healthy Organization Practices
    • Review Questions
  • Chapter 15. Financing for Growth
    • 15.1 Working Capital Management
    • 15.2 Analysing Ratios
      • Profitability Ratios
      • Leverage Ratios
      • Liquidity Ratios
    • 15.3 Venture Capitalists
    • 15.4 Valuation
      • Valuation Methods
      • Discounted Cash Flow Method
    • 15.5 Export Financing
    • Review Questions
  • Chapter 16. Franchising
    • 16.1 What is Franchising?
    • 16.2 Modes of Franchising
    • 16.3 Advantages of Franchising
    • 16.4 Disadvantages of Franchising
    • Review Questions
  • Chapter 17. Sickness and Rehabilitation
    • 17.1 Stages of Growth
      • Start Stage
      • Sustenance Stage
      • Scaling Stage
      • Stalling and Stagnation Stage
    • 17.2 Growth Strategies
      • Mergers and Acquisitions
      • Diversification
      • Joint Ventures
    • 17.3 Sickness and Symptoms
      • Sick Enterprises
      • Symptoms and Major Causes
    • 17.4 Remedial Measures and Rehabilitation
    • Review Questions
  • Chapter 18. Women and eEntrepreneurship
    • 18.1 Women: Historical context in India
    • 18.2 Women Entrepreneurs and Challenges
    • 18.3 Emerging Ecosystem for Women Entrepreneurship
    • 18.4 Benefits of Women Entrepreneurship
    • Review Questions
  • Chapter 19. Rural Entrepreneurship
    • 19.1 What is Rural Entrepreneurship?
    • 19.2 Challenges to Rural Entrepreneurship
    • 19.3 Government and Rural Entrepreneurship
    • 19.4 Rural Entrepreneurship Opportunities
    • 19.5 Benefits of Rural Entrepreneurship
    • Review Questions
  • Chapter 20. Entrepreneurship Education and research
    • 20.1 Entrepreneurship Education and its Goal
      • Structure of EDP Programs
    • 20.2 Obstacles to Entrepreneurship Education
      • Pedagogy
      • Lack of Institutionalization
      • Lack of Good Entrepreneurship Literature
      • Over-reliance on Industry Interface
      • Non-availability of Local Case-studies
    • 20.3 Current Developments In Entrepreneurship Education
    • Review Questions
  • Caselets Journey of an Idea
    • Nirma
    • 3M
    • Tata
    • McDonald’s
    • Aravind Eye Care Systems
    • Dell
  • Solved Question Papers
    • May 2012
    • October 2011
    • November 2011
    • November 2010
    • April 2009
    • November 2008
    • November 2007
    • November 2006
  • Bibliography
  • Index
Biographical note

Raj Shankar is a thinker, researcher, author and teacher of strategy andentrepreneurship. As the founder of ichiban Business Consultants Pvt Ltd, Raj Shankar works closely with SME owners to enable them negotiate startup and growth challenges. He is also a NEN - Goldman Sachs certified faculty mentor. An avid reader and writer he divides his time between his teaching engagements and consulting for small businesses. Raj Shankar holds a Masters in International Business from Symbiosis Institute of International Business, Pune. Raj can be reached at ichiban.raj@gmail.com

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