This book combines well-researched theory and a practitioners view. It knits within its chapters, the various motifs of an entrepreneurship weave right form oppurtunity identification to growth strategies. It has its emphasis on the Indian context, but includes best practices from around the world. The book has numerous tools, checklists, caselets, case studies and exercises.

Raj Shankar is a thinker, researcher, author and teacher of strategy andentrepreneurship. As the founder of ichiban Business Consultants Pvt Ltd, Raj Shankar works closely with SME owners to enable them negotiate startup and growth challenges. He is also a NEN - Goldman Sachs certified faculty mentor. An avid reader and writer he divides his time between his teaching engagements and consulting for small businesses. Raj Shankar holds a Masters in International Business from Symbiosis Institute of International Business, Pune. Raj can be reached at ichiban.raj@gmail.com