Introduction to Retailing

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Published by Vijay Nicole Imprints Private Limited

Publication Date: Wed Jun 01 00:00:00 UTC 2016 Available in all formats

ISBN: 9789393161444

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ISBN: 9788182094604 Price: INR 180.00

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Description

Table of contents

Biographical note

User Reviews

This book provides a crisp introduction to the dynamic world of retailing. A significant highlight of the book is that it includes indian examples throughout the book as part of explaining concepts as well as boxed exhibits. The book is meant for undergraduate students of commerce and management especially non-major elective courses.

Cover
Halftitle
Title Page
Copyright Page
CONTENTS
Preface
CHAPTER 1: WORLD OF RETAILING
- Chapter Objectives
- What is Retailing
  - Meaning of Retailing
  - Definitions of Retailing
- Characteristics of Retailing
- Role/Functions of Retailers
- Importance of Retailing
- Benefits of Retailing
- Retail Marketing
  - Retail Distribution Channels
  - Intermediaries
  - Role of Intermediaries
- Multi Channel Retailing
- Exhibit 1
- Retail Marketing Mix
- Review Questions
CHAPTER 2: RETAILING IN INDIA
- Chapter Objectives
- Overview of India's Retail Sector
- Organised versus Unorganised Retailing
  - Organised Retailing
  - Unorganised Retailing
- Exhibit 2
- Factors Influencing Growth of Retail in India
- Bottlenecks and Challenges Faced by the Retail Industry
- Evolution of Indian Retail
- Major Retailing Segments in India
- Major Players in Indian Retail
- Foreign Direct Investment (FDI) in Retail
- Advantages and Disadvantages of FDI in Retail
  - Advantages
  - Disadvantages
- Careers in Retail
- Review Questions
CHAPTER 3: TYPES OF RETAILERS
- Chapter Objectives
- Physical Presence
  - Store Retailers
- Exhibit 3
- Forms of Ownership
  - Independent / Single Stores
  - Retail Chain Stores/Corporate Retail Chain Stores
  - Franchises
  - Consumer Cooperatives or Consumer Owned Stores
  - Leased Departments (Stores-in-Stores)
  - Vertical Marketing Systems
- Merchandise
  - Convenience Store
  - Supermarket
  - Supercentre
  - Hypermarket
  - Department Store
  - Speciality Store
  - Off Price Retailers
  - Category Specialists/ Killers
  - Warehouse Clubs/Cash and Carry Stores
  - Full Line Discount Stores
- Non-Store Retailers
  - Online Retailing/E-tailing
  - Direct Selling Through Catalogue/Mail
  - Process of Operation of Mail Order Business
  - Direct Selling Through Sales Persons/Networks
  - Television Home Shopping
  - Vending Machines
- Services Retailing
  - Characteristics of Service Retailers
  - Classification of Services Retail
- Review Questions
CHAPTER 4: RETAIL PLANNING AND STRATEGY
- Chapter Objectives
- Overview
  - Definition of Planning
  - Definition of Retail Strategy
- Retail Strategy: Plan and Action Framework
- Sustainable Competitive Advantage
- Exhibit 4
- Retail Environment
  - Macro Environmental Factors
  - Micro Environmental Factors
- Retailing Trends
- Review Questions
CHAPTER 5: RETAIL LOCATION
- Chapter Objectives
- The Importance of Location in Retailing
- Factors to Consider While Choosing a Retail Location
- Types of Retail Locations
  - Free Standing or Isolated Location
  - Business District Location
  - Shopping Centres
- Shopping Malls
  - Concept of Malls
  - Definitions
  - Features of Shopping Malls
  - Classification of Malls
  - Anchors
  - Type of Merchandise
  - Types of Malls
  - Advantage and Disadvantages of Malls
  - Disadvantages
  - Shopping Malls: How to Overcome Drawbacks?
- Exhibit 5
- Shopping Malls in India
- Location and Retail Formats
- Location Decision
- Review Questions
CHAPTER 6: MERCHANDISING, PRICING, BRANDING AND PRIVATE LABELS
- Chapter Objectives
- Introduction
- Merchandising
  - Definitions
  - Features of Merchandising
  - Stages of Merchandising
  - Merchandise Characteristics
  - Merchandise Assortment
  - Merchandise Sourcing
- Merchandise Pricing
  - Factors to Consider in Price Fixation
- Branding
  - Advantages of Retail Branding
  - How Does a Retailer Create a Brand?
  - Principles of Successful Retail Branding
- Private Labels
  - Types of Private Labels
  - Reasons for Creating a Private Label
  - Categories of Private Label Products
- Factors that Influence the Purchase of a Private Label Product
- Exhibit 6
- Review Questions
CHAPTER 7: RETAIL COMMUNICATION MIX
- Chapter Objectives
- Communication Tools in Retailing
- Objectives of Integrated Retail Communication
- Loyalty Programmes
  - What is a Loyalty Programme?
  - Evolution of Loyalty Programmes
- Exhibit 7
  - Objectives of Loyalty Programmes
  - Strategic Imperatives of Loyalty Programmes
- Exhibit 8
- Review Questions
CHAPTER 8: RETAIL SALES AND SERVICE
- Chapter Objectives
- Nature of Job of a Retail Sales Person
- Roles and Responsibilities of a Retail Salesperson
- Customer Interaction and Service
- Meeting Sales Objectives
  - Sales Targets
  - Special Merchandise Sales
  - Campaigns
- Acquiring Product Knowledge
  - What is Product Knowledge?
  - How to Acquire Product Knowledge?
- Company Product and Policies
  - Competition Product and Policies
  - Industry Trends
- Understanding Buyer Behaviour
- Exhibit 9
- Stocking and Merchandise Planning
- Providing Customer Feedback
- Organizing Display
- Handling Customer Complaints and Problem Solving
  - Types of Complaints
  - Problem Solving
  - Strategies to Prevent Service Breakdown and Implement Service Recovery
- Review Questions
CHAPTER 9: STORE DESIGN AND VISUAL MERCHANDISING
- Chapter Objectives
- Introduction
- Objectives of Store Design
  - Reflect Retailer Strategy
  - Influence Customer Behaviour
  - Provide Flexibility of Operations
  - Control Design and Maintenance Costs
- Store Image
- Elements of Store Design
  - Store Exterior
  - Store Interior
  - Store Layout
  - On-Shelf Merchandising
- Exhibit 10
- Visual Merchandising and Atmospherics
  - What is Visual Merchandising?
  - Definitions
- Objectives of Visual Merchandising
- Characteristics of Visual Merchandising
- Role and Importance of Visual Merchandising
- What is Atmospherics?
- Review Questions
CHAPTER 10: RETAIL STORE OPERATIONS
- Chapter Objectives
- Store Administration
  - Opening and Closing the Store
  - Handling the Cash Register
  - Stocking and Displaying Products
  - Cleanliness and Hygiene
- Inventory Management
  - Handling Inventory
  - Preventing Shrinkage
- People Management
  - People Issues in Retail
- Visual Merchandising
- Retail Promotion
- Customer Service
- Exhibit 11
- Financial Management
- Review Questions
CHAPTER 11: INFORMATION TECHNOLOGY (IT) AND SUPPLY CHAIN MANAGEMENT (SCM) IN RETAILING
- Chapter Objectives
- Information Technology
- Importance of IT in Retail
  - Inventory
  - Supply Chain
  - Business Information
  - Role of IT in Retail
- ERP and Supply-Chain Management
- Store Operations
  - Point of Sale (POS) Machines
  - Bar Code Scanners
  - RFID Tags
- Business Intelligence
  - Role of Business Intelligence in Retail
- Warehouse Management Systems
  - Business Intelligence and Customer Analytics
- Exhibit 12
- Loyalty Programs and Customer Relationship Management (CRM)
- IT Trends
- Supply Chain Management
  - What is Supply Chain Management?
  - Definitions
  - Characteristics of SCM
  - Functions of SCM
  - Importance of Supply Chain Management
  - Supply Chain Management in Retail
  - Features of SCM in the Retail Sector
- Review Questions
CHAPTER 12: E-TAILING
- Chapter Objectives
- Characteristics of E-Tailing
- Prerequisites for E-Tailing
  - E-Commerce Portal
  - Revenue Model
  - Electronic Catalogue
  - Shopping Cart
  - Payment Gateway
  - Delivery Mechanism
- Types of E-Tailers
- Advantages of E-Tailing
  - To the Customer
  - To the E-Tailer
  - To Society
- Disadvantages of E-Tailing
- Exhibit 13
  - Types of Products Sold in India
  - Major E-Tailers in India
- Review Questions
Multiple Choice Questions
Bibliography
Index

P K Madhavan is founder of Maven Learning. He moonlights teaching courses on publishing, retailing, customer service and business communication.

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Description

Table of contents

Cover
Halftitle
Title Page
Copyright Page
CONTENTS
Preface
CHAPTER 1: WORLD OF RETAILING
- Chapter Objectives
- What is Retailing
  - Meaning of Retailing
  - Definitions of Retailing
- Characteristics of Retailing
- Role/Functions of Retailers
- Importance of Retailing
- Benefits of Retailing
- Retail Marketing
  - Retail Distribution Channels
  - Intermediaries
  - Role of Intermediaries
- Multi Channel Retailing
- Exhibit 1
- Retail Marketing Mix
- Review Questions
CHAPTER 2: RETAILING IN INDIA
- Chapter Objectives
- Overview of India's Retail Sector
- Organised versus Unorganised Retailing
  - Organised Retailing
  - Unorganised Retailing
- Exhibit 2
- Factors Influencing Growth of Retail in India
- Bottlenecks and Challenges Faced by the Retail Industry
- Evolution of Indian Retail
- Major Retailing Segments in India
- Major Players in Indian Retail
- Foreign Direct Investment (FDI) in Retail
- Advantages and Disadvantages of FDI in Retail
  - Advantages
  - Disadvantages
- Careers in Retail
- Review Questions
CHAPTER 3: TYPES OF RETAILERS
- Chapter Objectives
- Physical Presence
  - Store Retailers
- Exhibit 3
- Forms of Ownership
  - Independent / Single Stores
  - Retail Chain Stores/Corporate Retail Chain Stores
  - Franchises
  - Consumer Cooperatives or Consumer Owned Stores
  - Leased Departments (Stores-in-Stores)
  - Vertical Marketing Systems
- Merchandise
  - Convenience Store
  - Supermarket
  - Supercentre
  - Hypermarket
  - Department Store
  - Speciality Store
  - Off Price Retailers
  - Category Specialists/ Killers
  - Warehouse Clubs/Cash and Carry Stores
  - Full Line Discount Stores
- Non-Store Retailers
  - Online Retailing/E-tailing
  - Direct Selling Through Catalogue/Mail
  - Process of Operation of Mail Order Business
  - Direct Selling Through Sales Persons/Networks
  - Television Home Shopping
  - Vending Machines
- Services Retailing
  - Characteristics of Service Retailers
  - Classification of Services Retail
- Review Questions
CHAPTER 4: RETAIL PLANNING AND STRATEGY
- Chapter Objectives
- Overview
  - Definition of Planning
  - Definition of Retail Strategy
- Retail Strategy: Plan and Action Framework
- Sustainable Competitive Advantage
- Exhibit 4
- Retail Environment
  - Macro Environmental Factors
  - Micro Environmental Factors
- Retailing Trends
- Review Questions
CHAPTER 5: RETAIL LOCATION
- Chapter Objectives
- The Importance of Location in Retailing
- Factors to Consider While Choosing a Retail Location
- Types of Retail Locations
  - Free Standing or Isolated Location
  - Business District Location
  - Shopping Centres
- Shopping Malls
  - Concept of Malls
  - Definitions
  - Features of Shopping Malls
  - Classification of Malls
  - Anchors
  - Type of Merchandise
  - Types of Malls
  - Advantage and Disadvantages of Malls
  - Disadvantages
  - Shopping Malls: How to Overcome Drawbacks?
- Exhibit 5
- Shopping Malls in India
- Location and Retail Formats
- Location Decision
- Review Questions
CHAPTER 6: MERCHANDISING, PRICING, BRANDING AND PRIVATE LABELS
- Chapter Objectives
- Introduction
- Merchandising
  - Definitions
  - Features of Merchandising
  - Stages of Merchandising
  - Merchandise Characteristics
  - Merchandise Assortment
  - Merchandise Sourcing
- Merchandise Pricing
  - Factors to Consider in Price Fixation
- Branding
  - Advantages of Retail Branding
  - How Does a Retailer Create a Brand?
  - Principles of Successful Retail Branding
- Private Labels
  - Types of Private Labels
  - Reasons for Creating a Private Label
  - Categories of Private Label Products
- Factors that Influence the Purchase of a Private Label Product
- Exhibit 6
- Review Questions
CHAPTER 7: RETAIL COMMUNICATION MIX
- Chapter Objectives
- Communication Tools in Retailing
- Objectives of Integrated Retail Communication
- Loyalty Programmes
  - What is a Loyalty Programme?
  - Evolution of Loyalty Programmes
- Exhibit 7
  - Objectives of Loyalty Programmes
  - Strategic Imperatives of Loyalty Programmes
- Exhibit 8
- Review Questions
CHAPTER 8: RETAIL SALES AND SERVICE
- Chapter Objectives
- Nature of Job of a Retail Sales Person
- Roles and Responsibilities of a Retail Salesperson
- Customer Interaction and Service
- Meeting Sales Objectives
  - Sales Targets
  - Special Merchandise Sales
  - Campaigns
- Acquiring Product Knowledge
  - What is Product Knowledge?
  - How to Acquire Product Knowledge?
- Company Product and Policies
  - Competition Product and Policies
  - Industry Trends
- Understanding Buyer Behaviour
- Exhibit 9
- Stocking and Merchandise Planning
- Providing Customer Feedback
- Organizing Display
- Handling Customer Complaints and Problem Solving
  - Types of Complaints
  - Problem Solving
  - Strategies to Prevent Service Breakdown and Implement Service Recovery
- Review Questions
CHAPTER 9: STORE DESIGN AND VISUAL MERCHANDISING
- Chapter Objectives
- Introduction
- Objectives of Store Design
  - Reflect Retailer Strategy
  - Influence Customer Behaviour
  - Provide Flexibility of Operations
  - Control Design and Maintenance Costs
- Store Image
- Elements of Store Design
  - Store Exterior
  - Store Interior
  - Store Layout
  - On-Shelf Merchandising
- Exhibit 10
- Visual Merchandising and Atmospherics
  - What is Visual Merchandising?
  - Definitions
- Objectives of Visual Merchandising
- Characteristics of Visual Merchandising
- Role and Importance of Visual Merchandising
- What is Atmospherics?
- Review Questions
CHAPTER 10: RETAIL STORE OPERATIONS
- Chapter Objectives
- Store Administration
  - Opening and Closing the Store
  - Handling the Cash Register
  - Stocking and Displaying Products
  - Cleanliness and Hygiene
- Inventory Management
  - Handling Inventory
  - Preventing Shrinkage
- People Management
  - People Issues in Retail
- Visual Merchandising
- Retail Promotion
- Customer Service
- Exhibit 11
- Financial Management
- Review Questions
CHAPTER 11: INFORMATION TECHNOLOGY (IT) AND SUPPLY CHAIN MANAGEMENT (SCM) IN RETAILING
- Chapter Objectives
- Information Technology
- Importance of IT in Retail
  - Inventory
  - Supply Chain
  - Business Information
  - Role of IT in Retail
- ERP and Supply-Chain Management
- Store Operations
  - Point of Sale (POS) Machines
  - Bar Code Scanners
  - RFID Tags
- Business Intelligence
  - Role of Business Intelligence in Retail
- Warehouse Management Systems
  - Business Intelligence and Customer Analytics
- Exhibit 12
- Loyalty Programs and Customer Relationship Management (CRM)
- IT Trends
- Supply Chain Management
  - What is Supply Chain Management?
  - Definitions
  - Characteristics of SCM
  - Functions of SCM
  - Importance of Supply Chain Management
  - Supply Chain Management in Retail
  - Features of SCM in the Retail Sector
- Review Questions
CHAPTER 12: E-TAILING
- Chapter Objectives
- Characteristics of E-Tailing
- Prerequisites for E-Tailing
  - E-Commerce Portal
  - Revenue Model
  - Electronic Catalogue
  - Shopping Cart
  - Payment Gateway
  - Delivery Mechanism
- Types of E-Tailers
- Advantages of E-Tailing
  - To the Customer
  - To the E-Tailer
  - To Society
- Disadvantages of E-Tailing
- Exhibit 13
  - Types of Products Sold in India
  - Major E-Tailers in India
- Review Questions
Multiple Choice Questions
Bibliography
Index

Biographical note

P K Madhavan is founder of Maven Learning. He moonlights teaching courses on publishing, retailing, customer service and business communication.

User Reviews

Comments should not be blank

Rating