The book Essentials of Digital Marketing has been designed lucidly to make the readers understand almost all the concepts and strategies of digital marketing, with ease. It will, definitely, be a good handbook on digital marketing for teachers and students of all programs in commerce and management.

1.       Introduction to Digital Marketing

2.       Skills for Digital Marketing and Career Opportunities

3.       Content Marketing

4.       Email Marketing

5.       Social Network (Media) Marketing

6.       Website for Digital Marketing

7.       Search Engine Optimisation (SEO)

8.       Mobile Marketing

9.       Marketing and Web Analytics

10.    Affiliate Marketing

11.    Community- Based Marketing (CBM), Peer to Peer (P2P) Marketing and Account Based Marketing (ABM)

12.    Concepts and Trends in Digital Marketing

Review Questions

Index

Dr. LJ. Chaarlas M.Com., M.B.A., M.Sc. (Appld Psy.) M.Phi., Ph.D., D.Lit. was the Head and Research Advisor in the Department of Commerce, St Joseph’s College(Autonomous), Tiruchirappalli. He has authored books like Understanding Behavioural Finance: Making Decisions, Goods & Services Tax, Essentials of Goods & Services Tax and Problems and Solutions in GST.

 Patrick Joseph Susairaj, who has a Masters in Computer Applications from Madras University, India and M.I.T (Advanced, specializing in Software Architecture) from QUT, Australia is a Senior Software Developer and Architect, Entrepreneur, Digital Marketing Expert, and Investor, with over 15 years of experience in software development and around a decade of experience as software consultant in Australia. Patrick leverages his skills and experience to drive digital transformation for his clients around the world.