This book Essentials of Financial Services, 4e provides a thorough foundation for
the study of the subject “Financial Services”. It is designed to meet the syllabi
requirements of undergraduate students of Commerce and Management.

Salient Features:

 Focus on clarity of concepts to ensure a strong foundation for students.
 Simple language to promote ease of understanding.
 Authoritative coverage of topics on Merchant Banking, New Issues Markets,
Capital Markets, Stock Exchanges and SEBI.
 Complete chapters on Leasing, Hire Purchase, Credit Rating, Venture Capital,
Insurance and Pension.
 New Chapter on Introduction to FinTech.
 Pedagogical Features include
 Examination-oriented content with a variety of review questions.
 A wealth of objective type questions namely MCQs, Fill in the blanks & True
or False to reinforce and add value to learning.

Chapter 1 Introduction to Financial System

Chapter 2 Financial Services- An Overview

Chapter 3 Financial Services Environment

Chapter 4 Merchant Banking

Chapter 5 Public Issue Management

Chapter 6 New Issues Markets

Chapter 7 Underwriting of Securities

Chapter 8 Capital Market

Chapter 9 Stock Exchange

Chapter 10 SEBI- Function and Working

Chapter 11 Leasing

Chapter 12 Accounting for Lease

Chapter 13 Hire Purchase

Chapter 14 Factoring and Forfaiting

Chapter 15 Consumer Finance

Chapter 16 Venture Capital

Chapter 17 Mutual Funds

Chapter 18 Credit Rating

Chapter 19 Depository Services

Chapter 20 Non- Banking Financial Companies(NBFCs)

Chapter 21 Introduction to Fintech

Dr. S. Gurusamy is former Professor and Head, Department of Commerce, Madras
University. He has also served briey as Professor and Head, Department of
Commerce, School of Commerce and Management, Shiv Nadar University,
Chennai. He holds a doctorate in Financial Services and specializes in the areas of
Financial management, Financial institutions/markets/services, banking and
insurance. He has over 35 years of teaching and research experience