This book is designed to address the syllabi requirements of BBA students of Madras University.
Head PG & Research Department of Commerce Periyar Government Arts College Cuddalore
Associate Professor and Head Department of Commerce Asan Memorial College of Arts and Science Chennai
Associate Professor and Head Department of Commerce (Corporate Secretaryship) Asan Memorial College of Arts and Science Chennai
Dr. V. Charulatha, Head, Department of Commerce (Corporate Secretaryship), Asan Memorial College of Arts and Science, Chennai has been in teaching for more than 16 years at UG and PG level. She has authored a book and published edited book volumes, and articles in reputed National and International Journals. The author has presented more than 15 papers in different national and international conferences. She has experience in organising Seminars, Workshops, Technical meets, National and International Conferences.