This book has been designed to address the requirements of undergraduate students of management. Conceptually clear, this book is an excellent introduction to the subject of Research Methods.
Cover
Title Page
Copyright Page
Contents
Preface
Chapter 1. Research – An Overview
What is Research?
Why Study Research Methodology?
Objectives or Purposes of Research
Motives for Research
Characteristics of a Good Research or Researcher
Objectivity in Research
Business Research
Why to Study Research in Business?
Need for Business Research (Zikmund, 2009)
Scope of Business Research
Criteria in Business Research
Limitations of Scientific Research in Business
Research Methods vs Research Methodology
Types of Research
Research and Scientific Method
Research Process
Pilot Study
Validity in Research
Basic Questions in Research
Research Process Issues
Ethics in Business Research
Plagiarism
Copyright
Terms in Business Research
Summary
Review Questions
Chapter 2. Defining Research Problem (Research Question)
Conditions for the Existence of a Problem
Problem Identification and Selection
Research Objectives
Types of Research Question (Problem)
Summary
Review Questions
Chapter 3. Review of Literature
Usefulness of Review of Literature
Sources of Review of Literature
Need and Purpose of Review of Literature
How Review is Carried Out?
How a Review of Literature is Presented?
The Role of References
Getting the Most from Review of Literature
Summary
Review Questions
Chapter 4. Formulation and Testing of Hypothesis
What is Hypothesis?
Sources of Hypotheses
Characteristics of a Good Hypothesis
Functions or Roles of Hypotheses
Types of Hypothesis
Basic Concepts of Hypothesis Testing
Types of Error
Steps in Hypothesis Testing
Summary
Review Questions
Chapter 5. Research Designs
What is Research Design?
Components of Research Design
Need for Research Design
Types of Research Design
Case Study Method
Longitudinal vs Cross-sectional Study
Summary
Review Questions
Chapter 6. Sampling Techniques
Census vs Sampling
Principles of Sampling
Terms Used in Sampling
Need for Sample or Sampling
Limitations of Sample or Sampling
Characteristics of a Good Sampling Design
Sampling and Non-sampling Errors
Sampling Designs (Sampling Techniques or Sampling Methods)
Criteria for Selecting Sampling Technique
Steps in Sampling Process
Sample Size
Precision and Confidence in Determining Sample Size
Summary
Review Questions
Chapter 7. Measurement and Scaling
Measurement
Scaling (Attitude Scaling)
Uni-dimensional and Multi-dimensional Scales
Summary
Review Questions
Chapter 8. Collection and Processing of Data
Secondary Data
Primary Data
Methods of Primary Data Collection
Tools for Data Collection
Construction of Self-completion or Mail or Postal Questionnaire or Schedule
Characteristics of a Good Questionnaire
Piloting and Pre-testing of Questionnaire
Errors in Survey Research
Issues in Survey Method
Processing of Data
Tabulation
Pictorial Presentation
Summary
Review Questions
Chapter 9. Data Analysis and Interpretation (Tests of Significance)
Test of Statistical Significance
Level of Statistical Significance
Types of Analysis
Parametric vs Non-parametric Tests
Summary of Commonly Employed Parametric Tests and their Applications
Steps in Tests of Significance
Parametric Tests
Non–parametric Tests
Multivariate Analyses
Statistical Package for the Social Sciences (SPSS)
Summary
Review questions
Chapter 10. Interpretation and Report Preparation
Interpretation
Report Writing
Format of Research Report or Project Report
Table of Contents
Recap of Salient Points in Executing a Research Project
Presentation of Research Report
Summary
Review Questions
Appendices
Glossary
Index
Professor
Comments should not be blank
Rating
Description
This book has been designed to address the requirements of undergraduate students of management. Conceptually clear, this book is an excellent introduction to the subject of Research Methods.
Table of contents
Cover
Title Page
Copyright Page
Contents
Preface
Chapter 1. Research – An Overview
What is Research?
Why Study Research Methodology?
Objectives or Purposes of Research
Motives for Research
Characteristics of a Good Research or Researcher
Objectivity in Research
Business Research
Why to Study Research in Business?
Need for Business Research (Zikmund, 2009)
Scope of Business Research
Criteria in Business Research
Limitations of Scientific Research in Business
Research Methods vs Research Methodology
Types of Research
Research and Scientific Method
Research Process
Pilot Study
Validity in Research
Basic Questions in Research
Research Process Issues
Ethics in Business Research
Plagiarism
Copyright
Terms in Business Research
Summary
Review Questions
Chapter 2. Defining Research Problem (Research Question)
Conditions for the Existence of a Problem
Problem Identification and Selection
Research Objectives
Types of Research Question (Problem)
Summary
Review Questions
Chapter 3. Review of Literature
Usefulness of Review of Literature
Sources of Review of Literature
Need and Purpose of Review of Literature
How Review is Carried Out?
How a Review of Literature is Presented?
The Role of References
Getting the Most from Review of Literature
Summary
Review Questions
Chapter 4. Formulation and Testing of Hypothesis
What is Hypothesis?
Sources of Hypotheses
Characteristics of a Good Hypothesis
Functions or Roles of Hypotheses
Types of Hypothesis
Basic Concepts of Hypothesis Testing
Types of Error
Steps in Hypothesis Testing
Summary
Review Questions
Chapter 5. Research Designs
What is Research Design?
Components of Research Design
Need for Research Design
Types of Research Design
Case Study Method
Longitudinal vs Cross-sectional Study
Summary
Review Questions
Chapter 6. Sampling Techniques
Census vs Sampling
Principles of Sampling
Terms Used in Sampling
Need for Sample or Sampling
Limitations of Sample or Sampling
Characteristics of a Good Sampling Design
Sampling and Non-sampling Errors
Sampling Designs (Sampling Techniques or Sampling Methods)
Criteria for Selecting Sampling Technique
Steps in Sampling Process
Sample Size
Precision and Confidence in Determining Sample Size
Summary
Review Questions
Chapter 7. Measurement and Scaling
Measurement
Scaling (Attitude Scaling)
Uni-dimensional and Multi-dimensional Scales
Summary
Review Questions
Chapter 8. Collection and Processing of Data
Secondary Data
Primary Data
Methods of Primary Data Collection
Tools for Data Collection
Construction of Self-completion or Mail or Postal Questionnaire or Schedule
Characteristics of a Good Questionnaire
Piloting and Pre-testing of Questionnaire
Errors in Survey Research
Issues in Survey Method
Processing of Data
Tabulation
Pictorial Presentation
Summary
Review Questions
Chapter 9. Data Analysis and Interpretation (Tests of Significance)
Test of Statistical Significance
Level of Statistical Significance
Types of Analysis
Parametric vs Non-parametric Tests
Summary of Commonly Employed Parametric Tests and their Applications
Steps in Tests of Significance
Parametric Tests
Non–parametric Tests
Multivariate Analyses
Statistical Package for the Social Sciences (SPSS)
Summary
Review questions
Chapter 10. Interpretation and Report Preparation
Interpretation
Report Writing
Format of Research Report or Project Report
Table of Contents
Recap of Salient Points in Executing a Research Project
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