This book Fundamentals of Business Studies is a comprehensive textbook tailored for undergraduate students in commerce and management. It is designed to provide a thorough understanding of a wide range of business concepts, ensuring students grasp the essentials of the commerce and business fields.

Salient Features:

■ Presented in an easy-to-read style.

■ Comprehensive coverage of fundamental concepts such as Commerce, Business,

Marketing, Entrepreneurship, and Advertising.

■ Includes foundational knowledge in Accounting, Auditing, Income Tax and the

Legal Aspects of Business.

■ Offers insights into major business laws in India, enhancing legal understanding

of students.

■ Each chapter features end-of-chapter questions, and objective-type questions to

reinforce learning.