This book Fundamentals of Business Studies is a comprehensive textbook tailored for undergraduate students in commerce and management. It is designed to provide a thorough understanding of a wide range of business concepts, ensuring students grasp the essentials of the commerce and business fields.

Chapter 1  Introductory Business Concepts

Chapter 2  Business Foundations

Chapter 3  Evolution of Business

Chapter 4  Introduction to Accounting

Chapter 5  Introduction to Marketing

Chapter 6  Functions of Marketing

Chapter 7  Advertising

Chapter 8  Introduction to Audit

Chapter 9  Classification of Audit

Chapter 10  Introduction to Entrepreneurship

Chapter 11  Classification of Entrepreneurs

Chapter 12  Income Tax Basic Concepts

Chapter 13  Income Tax Authorities

Chapter 14  Legal Aspects of Business

Dr. K. Sundar is a Former Professor, Department of Commerce, Annamalai University. He has over 25 years of UG and PG teaching experience. He has published 100 articles in national and international journals and authored several books on topics such as Business Communication, Principles of Management, Organizational Behaviour, Human Resource Management, Entrepreneurship Development, Essentials of Marketing, and Auditing and Corporate Governance.

Dr. T. Srinivasan is a Professor and Director of the CDOE at Annamalai University. He has over 30 years of teaching experience at both undergraduate and postgraduate levels. Dr. Srinivasan has authored two textbooks, edited six books, and contributed to 70 journal papers. He has also presented 34 papers at national and international conferences, supervised 24 M.Phil., and seven Ph.D. students, and is currently mentoring four Ph.D. candidates. His expertise is in Finance, Accounting, and Taxation.

Salient Features:

■ Presented in an easy-to-read style.

■ Comprehensive coverage of fundamental concepts such as Commerce, Business,

Marketing, Entrepreneurship, and Advertising.

■ Includes foundational knowledge in Accounting, Auditing, Income Tax and the

Legal Aspects of Business.

■ Offers insights into major business laws in India, enhancing legal understanding

of students.

■ Each chapter features end-of-chapter questions, and objective-type questions to

reinforce learning.