Research Methodology for UG Students

This book has been designed to address the requirements of undergraduate students of management. Conceptually clear, this book is an excellent introduction to the subject of Research Methods.

Author(s): Prabhu R, Raju T, Krishnapriya V


• Provides crisp and clear text on the varied segments of research such as Research Problem, Formulation and Testing of Hypothesis, Sampling techniques and Data Interpretation.
• Dedicated chapters on Measurement and Scaling and Report Preparation.
• Covers Review of Literature – highlights its importance.
• Research concepts are explained with real life examples.
• Adequate coverage of SPSS, ANOVA and various tests of hypothesis.
• Brief coverage of plagiarism and copyrights.
• Pedagogical features include chapter objectives, summary, end-of-chapter review questions.
• Appendices include contents of research report and sample questionnaire.

ISBN : 9788182095489
Price : 150.00
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  • Published: 30 July 2018
  • Edition: 1
  • ISBN: 9788182095489
  • Availability: In Stock
  • Pages: 306

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