Cases in Marketing

A book of case studies on market research, pre-purchase needs, segmentation strategies, sales promotion, cross selling, USP, Sales forecasting, delivery channels, customer interaction and CRM.

Author(s): Rishikesh Padmanabhan, Chandrasekar K S

1. CASE STUDIES IN CUSTOMER BEHAVIOUR
2. CASE STUDIES IN ASSORTED MARKETING TOPICS
3. CASE STUDIES IN SALES AND DISTRIBUTION

  • Includes 60 cases in Consumer Behaviour, Sales Distribution and other aspects of marketing
  • Covers a wide range of banking including bank marketing situations/examples
  • Includes cases on handling sub-cultures, improve customer retention, novel marketing approaches, social  media marketing, mass affluent approach, component model of attitude, etc.
  • ISBN : 9788182094758
    Price : 195.00
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    • Published: 09 February 2017
    • Edition: 1
    • ISBN: 9788182094758
    • Availability: In Stock
    • Pages: 160

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