Introduction to Retailing

This book provides a crisp introduction to the dynamic world of retailing. A significant highlight of the book is that it includes indian examples throughout the book as part of explaining concepts as well as boxed exhibits. The book is meant for undergraduate students of commerce and management especially non-major elective courses.

Author(s): Madhavan P K

Chapter 1    World of Retailing
Chapter 2    Retailing in India
Chapter 3    Types of Retailers
Chapter 4    Retail Planning and Strategy
Chapter 5    Retail Location
Chapter 6    Merchandising, Pricing, Branding and Private Labels
Chapter 7    Retail Communication Mix
Chapter 8    Retail Sales and Service
Chapter 9    Store Design and Visual Merchandising
Chapter 10  Retail Store Operations
Chapter 11  Information Technology (IT) and Supply Chain Management (SCM) in Retailing
Chapter 12  E-Tailing
Multiple Choice Questions
Bibliography
Index

  • Coverage of all important topics in retailing – Retail formats, Retail Planning, Retail Merchandising, Retail Location, Retail Communication, Retail Sales and Service, Retail Operations and Online Retailing.
  • Boxed exhibits that expand on and give examples of concepts.
  • Pedagogical features include chapter objectives, Indian examples, end of chapter review questions and end of book objective questions.
  • ISBN : 9788182094604
    Price : 100.00
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    • Published: 17 June 2016
    • Edition: 1
    • ISBN: 9788182094604
    • Availability: In Stock
    • Pages: 254

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