Essentials of Marketing

Author(s): Sundar K

Chapter 1    Introduction to Marketing
Chapter 2    Functions of Marketing
Chapter 3    Evolution of Modern Marketing Concept
Chapter 4    Marketing Environment
Chapter 5    Market Segmentation
Chapter 6    Consumer Behaviour
Chapter 7    Marketing Research and Marketing Information System
Chapter 8    Product and Product Mix
Chapter 9    New Product Development and Product Life Cycle and Forecasting
Chapter 10  Product Identification: Branding, Packaging and Labelling
Chapter 11  Pricing
Chapter 12  Physical Distribution
Chapter 13  Channels of Distribution
Chapter 14  Advertisement
Chapter 15  Personal Selling and Salesmanship
Chapter 16  Sales Promotion, Publicity and Public Relations
Chapter 17  Special Topics in Marketing
University Question Papers
Glossary
Index
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ISBN : 9788182094499
Price : 150.00
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  • Published: 19 January 2016
  • Edition: 1
  • ISBN: 9788182094499
  • Availability: In Stock
  • Pages: 520