Product Management 3e

This book is designed as a core textbook for students specialising in marketing and as a reference for marketing professionals. The book builds on the success of its earlier editions and continues to have well-developed frameworks, statistical validation and practical application.

Author(s): Anandan C, Prasanna Mohan Raj M

Chapter 1    Introduction To Product Management
Chapter 2    Classification Of New Products
Chapter 3    New Products’ Success And Failure
Chapter 4    New Product Development Process
Chapter 5    Concept Development And Statistical Tools Used
Chapter 6    Idea Screening
Chapter 7    Concept Testing
Chapter 8    Test Marketing
Chapter 9     Product Launch And Commercialization
Chapter 10   Diffusion Of Innovation And Adoption Process
Chapter 11   Product Life Cycle
Chapter 12   Product Mix
Chapter 12   The Future Of New Product Management
Index

  • New chapter on ‘The future of New Product Management
  • Includes new innovative ideas on product development
  • Covers all stages of New Product Development with relevant statistical tools
  • Financial analysis of product management
  • Uses different models to identify the stages of the product
  • Numerous examples from the Indian and Global context
  • Revised exercises that focus on critical thinking and conceptual review questions
  • Boxed Highlights on various product strategies
  • Application exercises
  • Chapter end questions
  • ISBN : 9788182094307
    Price : 350.00
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    • Published: 28 May 2016
    • Edition: 1
    • ISBN: 9788182094307
    • Availability: In Stock
    • Pages: 280