Entrepreneurship: A Hands-on Guide to Starting Your Business

This is not a book on Entrepreneurship. This is a practical approach given by a practicing Entrepreneur. This book is divided into six parts that the author feels would be useful to an upcoming entrepreneur. The first part identifies how entrepreneurs are made, the second demonstrates how to build the venture, the third explains what drives an entrepreneur, the fourth helps you to plan and move your venture, the fifth tells how entrepreneurs can benefit from technology and the sixth essential tools. This book can be read as a whole or the reader can choose to read just several chapters depending on the reader?s requirement. The whole book can be read within a few days as it is written in a way to enable the reader to understand and to remember to apply the learning. Entrepreneurship is both rewarding and frustrating. This book takes the reader through the different stages the entrepreneur will need to travel in the journey of Entrepreneurship

Author(s): Muthu Singaram

PART I ENTREPRENEURIAL TRIGGER POINTS 1

Chapter 1 Entrepreneurial Ticker 3
Passion and Motivation 4
Vision, Mission, Goals, Objectives 4
Who and What is an Entrepreneur? 5
Key Elements of Entrepreneurial Success 5
Education and Entrepreneurship 6
Why Promote Entrepreneurship? 6
What Does It Take to be an Entrepreneur? 6
Demands of an Entrepreneur 7
Key Factors that Can Influence Entrepreneurship 7
Positives and Negatives of being an Entrepreneur 8
Forms of Entrepreneurship 8
Life Cycle of a Venture 9

Chapter 2 Entrepreneurial Response to Challenge 11

Chapter 3 Entrepreneurs’ Tools to Determine Ideas 19
Determining by Systematic Approach 23
Determining by Market Approach 24

Chapter 4 Entrepreneurial Vehicle for Success 27
Formation of a Team 27
Business as a Legal Entity 29
Which Structure is Right for You? 30

PART II

ENTREPRENEURIAL FLOURISH: GETTING A FINANCIAL GRIP 35

Chapter 5 Source of Funding and Support 37
Why Do You Need Funding? 37
Sources of Funding 37
Which Source is best for you? 41
How to Get Help? 42

Chapter 6 Basic Accounting 43
Some Fundamental Concepts 43
Accounting – The Systematic Way 44
The Double Entry System (Dual Aspect Concept) 45

Chapter 7 Different Types of Taxes in India 59
A Brief Overview of the Tax Structure in India 59

Chapter 8 Costing 61
Cost Control and Reduction 61

Chapter 9 Return on Investment 67
Financial Ratio Analysis 67

Chapter 10 Understanding Financial Plan 73
Why a Financial Plan? 73
Financial Report 73
Break-even point Analysis 74
Ratio Analysis 74
Managing Cash Flow 76
Understanding Cash Flow 76
Cash Flow Budget 77

PART III
ENTREPRENEURAL DRIVE: MARKETING 79

Chapter 11 Entrepreneurial Marketing 81
What is Marketing 81
Marketing Strategies 82
4C’s of marketing 83
4A’s marketing 83
Product mix 83
Product Strategy Mix 84
The Ansoff Matrix 84

Chapter 12 Entrepreneurial Marketing Research 87
Methods of Market Research 87
Ways to Do Human Touch Research 87

Chapter 13 Entrepreneurial Marketing Plan 89
Compelte Marketing Plan 89
Multi-level marketing (MLM) and Franchising 94

PARTIV
ENTREPRENEURIAL PLANNING 95

Chapter 14 Entrepreneurial Business Plan 97
The Importance of a Business Plan 97
Components of a Business Plan 97

Chapter 15 Entrepreneurial Power Presentation 101
The Objectives of a Power Presentation 101
What Can a Power Presentation Do for You? 101
The Components of a Power Presentation 101
Basic Guidelines 102

Chapter 16 Entrepreneurial Strategic Planning 105
First W of Strategy 105
Second W of Strategy 106
Third W of Strategy 106
Fourth W of Strategy 107
The 10 Step Planning Process 107

Chapter 17 Entrepreneurial Project Management 109
What is a Project? 109
What is Project Management? 109
Why Project Management 109
History of Project Management 109
What is Good Project Management 110
How to Manage a Project? 110
How Not to Manage a Project? 110
Project Planning 110
Elements of Planning 111
Project Management Software 113

PART V
ENTREPRENEURIAL REAL AND VIRTUAL WORLD OF INFORMATION 115

Chapter 18 How Entrepreneurs can Use Technology to Benefit 117
Benefits of Technology 117
The Internet 118

Chapter 19 Valuable Reading 119
Time and Efficiency 119
Setting Goals 119
Problem Solving 119
Leadership 120
Communication 120
Delegation 120
General Interest 120
Team Building 120

Chapter 20 Websites to Visit 123

PART VI
ENTREPRENEURIAL JUGALBANDI 127

Chapter 21 Entrepreneurial Means of Protecting the fruits of Labour 129
Intellectual Property 129
Why Intellectual Property? 130
Generally 135
Important Bodies 135

Chapter 22 Entrepreneurial Ethics 137
Anand Corporate Services Limited 138
Aptech Limited 138
Avon Cycle Limited 139
CISCO System Inc. 139
ICICI Bank Ltd 139
Infosys Technologies Limited 139
ITC Limited 140
Mahindra & Mahindra 140
Dalmia Cement (Bharat) Limited 141
DCM Shriram Consolidated Limited 141

Chapter 23 Entrepreneurial Talent Management 143
Talent management: A living definition 143
Why Talent Management Today 144
The Major Drivers for Talent Management 144

Chapter 24 Entrepreneurial Mentoring 147
Mentoring, Coaching, Training 147
Types Of Mentoring 147
The Mentoring Process 148
Principles of Good Mentoring 148

Chapter 25 Entrepreneurial Alternatives 151
Steps in Buying a Business 151
Deal Structuring 152
Business Management Succession 152
Chapter 26 Entrepreneurial Learning from Other Entrepreneurs 153
Dhirubhai Ambani 153
Rahul Kumar Bajaj 154
Ratan Tata 154
Kiran Mazumdar Shaw 155
Narayana Murthy 155
Azim Premji 156
KB Chandrasekhar 156
Vinod Khosla 157

Chapter 27 Entrepreneurial Mindset 159

Chapter 28 Sharing My Entrepreneurial Experience for the Benefit of Other Entrepreneurs 161
The MBS Principle 161
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ISBN : 9788182092860
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  • Published: 19 August 2011
  • Edition: 1
  • ISBN: 9788182092860
  • Availability: In Stock
  • Pages: 180