Entrepreneurship Development

Designed to address the requirements of undergraduate students of Commerce and Management, this book fully covers the B Com / BBA syllabus of all major Universities.

Author(s): Sundar K

Chapter 1 – Introduction to Entrepreneurship and Entrepreneur
Chapter 2 – Factors Influencing Entrepreneurship
Chapter 3 – Characteristics and Competencies of Entrepreneur
Chapter 4 – Classification of Entrepreneurs
Chapter 5 – Evolution of Entrepreneurship in the Indian Scenario
Chapter 6 – Entrepreneurial Growth
Chapter 7 – Business Idea Generation
Chapter 8 – Opportunity Analysis
Chapter 9 – Project Feasibility Analysis
Chapter 10 – Marketing Feasibility
Chapter 11 – Financial and Economic Feasibility
Chapter 12 – Technical, Legal, Managerial and Locational Feasibilities
Chapter 13 – Project Appraisal and Project Report
Chapter 14 – Business Plan
Chapter 15 – Institutional Finance and Entrepreneurship
Chapter 16 – Small Scale and Small Entrepreneurs
Chapter 17 – Industrial Sickness
Chapter 18 – Incentives and Subsidies
Chapter 19 – Rural Entrepreneurship
Chapter 20 – Family Business
Chapter 21 – Microfinance
Chapter 22 – Social Entrepreneurship
Chapter 23 – Women Entrepreneurs
Chapter 24 – Strategic Approaches in Entrepreneurship
Chapter 25 – Franchising and Networking
Chapter 26 – Entrepreneurial Education and Research

• Covers foundations of entrepreneurship, project appraisal and business plan, support organisation, etc.
• Includes exposition on small-scale, micro entreprises, education and training, and ED programmes.
• Coverage of special topics such as rural, social and family entreprises.
• Special focus on women entrepreneurship and Self-Help Groups and Microfinance.
• Procedural formalities are adequately dealt with and complete coverage of SSIs, MSMEs, Micro and Tiny sectors.
• Up-to-date with recent developments in the sphere of entrepreneurship in India.
• Facilitates easy understanding of abstract concepts by way of charts, exhibits, tables and snapshots.
• Includes end-of-chapter exercises including Review questions, MCQs, Objective type questions.

ISBN : 9788182092723
Price : 195.00
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  • Published: 27 May 2019
  • Edition: 1
  • ISBN: 9788182092723
  • Availability: In Stock
  • Pages: 528