Entrepreneurship: Theory and Practice

This book combines well-researched theory and a practitioners view. It knits within its chapters, the various motifs of an entrepreneurship weave right form oppurtunity identification to growth strategies. It has its emphasis on the Indian context, but includes best practices from around the world. The book has numerous tools, checklists, caselets, case studies and exercises.

Author(s): Raj Shankar

PART 1 The Practice of Entrepreneurship

Chapter 1 Introduction to Entrepreneurship
Chapter 2 The Entrepreneurship Ecosystem
Chapter 3 Entrepreneurship Process
Chapter 4 Introducing the Entrepreneur
Chapter 5 The Entrepreneurial Mindset
Chapter 6 Intrapreneurship or Corporate Entrepreneurship

PART 2 The Practice of Starting


Chapter 7 Idea to Oppurtunity
Chapter 8 Business Modelling
Chapter 9 Business Planning
Chapter 10 Business Creation
Chapter 11 Marshalling Resources
Chapter 12 The Art of Pitching
Chapter 13 Financing the Start-Up

Part 3 The Practice of Sustaining and Growing

Chapter 14 Evolution of a Start-Up
Chapter 15 Collaboration
Chapter 16 Networking
Chapter 17 Intellectual Property
Chapter 18 Innovation for Business Growth
Chapter 19 Knowledge Management
Chapter 20 Human Resource
Chapter 21 Leadership and Governance
Chapter 22 Operations
Chapter 23 Financing for Growth
Chapter 24 Sales, Marketing & Branding
Chapter 25 Entrepreneurial Growth Strategies
Chapter 26 Franchising
Chapter 27 Stalling, Sickness & Revival
Chapter 28 Exiting the Venture

PART 4 Trends in Entrepreneurship

Chapter 29 Women and Entrepreneurship
Chapter 30 Rural Entrepreneuship
Chapter 31 Social Entrepreneurship
Chapter 32 Globalization and Virtual Enterprises
Chapter 33 Family Business and Entrepreneurship
Chapter 34 Technology Driven Entrepreneurship
Chapter 35 Sustainability, Climate Change and Entrepreneurship
Chapter 36 Entrepreneuship Education and Research

Annexure A Caselets
Annexure B Cases
Bibliography
Index
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ISBN : 9788182092693
Price : 495.00
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  • Published: 09 December 2011
  • Edition: 1
  • ISBN: 9788182092693
  • Availability: In Stock
  • Pages: 745

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