Managerial Economics

Pro student and comprehensive this book Managerial Economics provides broad coverage of concepts in a simple manner and is designed for UG students of BBA and BCom courses of all universities

Author(s): Aryamala T

1 Economics An Introduction
2 Managerial Economics An Introduction
3 Demand Analysis
4 Elasticity of Demand
5 Demand Forecasting
6 Supply Function
7 Theory of Consumer Behaviour (Utility Analysis of Demand)
8 Indifference Curve Analysis
9 Theory of Production
10 Cost and Revenue
11 Market Structure
12 Price Policy and Pricing Methods
13 Price Determination Under Perfect Competition
14 Price Determination Under Monopoly
15 Price Determination Under Imperfect Competition
16 Capital Budgeting
17 Cost of Capital
18 Project Profitability
Objective Type Questions
University Question Papers

  • Clear concepts
  • Simple presentation
  • Includes numerous diagrams to provide conceptual clarity
  • End of book objective type question and review questions
  • Include previous year question papers
  • ISBN : 9788182091955
    Price : 180.00
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    • Published: 15 May 2014
    • Edition: 1
    • ISBN: 9788182091955
    • Availability: In Stock
    • Pages: 392

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