M.S Raju, B. Tech (Hons) IIT , is Professor at IIAM, Visakhapatnam. He has 38 years of experience in Industry- Kirloskars, L&T, ITI and Duncan Stone. He has 10 years of teaching experience in Business Schools including XLRI, IIFT, IIAM and AU in India and NEU Boston. He has authored numerous papers and books.